Beating Shopify's Web builder

Here are Shopify user's main UX/UI Complaints

• Confusing Navigation:  Sellers often find Shopify's navigation structure overly complex or rigid, making it hard to organize their store intuitively for customers. Customers may then struggle to find the products they want.

• Limited Customization:  Shopify's themes, while providing a good starting point, can feel restrictive when sellers want to achieve a truly unique look and feel. It can be difficult to make significant changes to layout or visual branding without coding experience.

• Poor Mobile Responsiveness: With so much shopping happening on mobile devices, sellers frequently find that their Shopify store's design and functionality don't adapt seamlessly across different screen sizes. This leads to a frustrating shopping experience.

• Slow Loading Speed:  Speed is crucial in e-commerce, and complaints about long page load times on Shopify are common. Customers are quick to abandon slow websites.

• Inconsistent Search Functionality:  Shopify's built-in search can be inaccurate or too basic. Sellers may find that  customers have trouble locating the items they want, even when they are in stock.

• Checkout Friction: A complex or clunky checkout process is a significant source of shopping cart abandonment. Sellers may find the customization options within Shopify's checkout to be limited.

Things we can do better / Solutions and Best Practices

• Prioritize Easy Navigation:

  • Keep menus simple and hierarchical.

  • Use clear product categories and subcategories.

  • Implement a prominent search bar.

• Enhance Customization:

  • Consider Shopify apps that extend theme customization options.

  • Learn basic liquid code (Shopify's templating language) for more control.

  • Hire a Shopify developer for complex customizations.

• Optimize for Mobile:

  • Choose a mobile-responsive theme from the outset.

  • Test thoroughly on smartphones and tablets.

  • Streamline the mobile shopping experience for ease of use.

• Address Speed:

  • Compress images.

  • Reduce the number of apps running on your store.

  • Consider a Content Delivery Network (CDN).

• Improve Search:

  • Use a search app that offers advanced features like filtering and autocomplete.

  • Ensure product descriptions are accurate and keyword-rich.

• Smooth the Checkout:

  • Offer guest checkout so people don't have to create accounts.

  • Clearly display shipping costs and options.

  • Provide multiple payment gateways.